What is Search Engine Optimization

  • July 15, 2019
  • Priya

Search Engine Optimization – Living in the technology-driven world, Internet has become an important part of our lives. And with the people moving towards a digital world, the competition amongst websites to appear on the first page of search results has ever increased. Having said that, you will also agree to the fact that more than 95% of our questions gets answered online via a search engine (Google, being the most popular of all!). So what do you think websites do to get their links on the first page of search results? Well, any website existing on the World Wide Web uses a medium called ‘Search Engine Optimization’ to get the first rank on the first page of search results.

SEO: the Meaning

SEO stands for ‘Search Engine Optimization’. It is a process of generating more traffic on a website to upscale rankings on search results through different sources. All search engines (at least the most commonly used ones) such as Google, Bing, etc have primary search results which is decided by the search engine as per relevance and quality of the content or web page.

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How SEO Works: The ‘SE’ part of ‘SEO’

All search engines have web crawlers. These crawlers gather information from all possible links and content existing on the Internet. The crawlers then return back to the search engine with 1s and 0s to build up an index. Finally, the index is worked up with an algorithm to match the gathered data with the user’s query.

Now, let’s dig into the ‘O’ part of the ‘SEO’

This O part stands for optimization. Optimization is all about giving people what they want and making our website understandable and readable by the search engines via keeping informative titles and Meta descriptions while making relevant internal links in the website for better site crawling.

SEO can be divided into two broad categories, namely White Hat SEO and Black Hat SEO. While White Hat SEO involves all good and ideal practices to improve website rankings, black hat SEO uses all wrong ways unacceptable by the web master to bring your website on the top ranks.

Importance of SEO in today’s World

SEO marketing (better known as Digital marketing) has a very important role to play in today’s world. Millions of users put forward their queries on the search engines to find a solution offered by millions of websites. But users find it more convenient to get their answers solved by visiting the initial few links available on the first page of search results. That’s why optimizing your websites for search engines is essential. It’s like seeing that one face rising amongst a flock of millions of faces. Here’s a quick checklist to make you better understand with the importance of SEO in our lives:

  • Users are lazy enough to skip all the links that do not appear on the first few pages of the search results. On an average, a user clicks first five links he sees in the search results.
  • Good for reading a wide customer base in lesser time as well as expenses. Go global with just optimizing your website with all the good practices!
  • SEO has the power to get you ahead in the competition and be the online king or queen, if done in the right way!
  • SEO is the best tool to get the benefit of social promotions for your website. The idea behind this is simple: the more people see your website, the more familiar they become, and the more they will share on their social media profiles!

The subject of Search engine optimization is vast, huge enough to put your head in a tailspin! But never dare to adapt negative ways of improving web rankings. If caught by the Web master, your site can be permanently blocked or put you in a major crisis!

I hope this was useful to you!

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