Top 5 Most Popular Smartphone Brands in India
- December 24, 2018
- 869 views
Is that a plane? Is that a bird? No, it’s just a Xiaomi smartphone someone threw out of the window. Well, you can’t blame them really. Xiaomi phones are the smartphone equivalents of potatoes, per say. Today, we live in a world where surviving without food is still a possibility but surviving without a smartphone is unthinkable. This statement may not be true for our underprivileged brothers and sisters but for the rest educated and privileged folks, smartphones are the alternate reality they would prefer living in. Movies, music, apps, navigation, games, emailing, messaging, Facetime, internet surfing, e-shopping, and of course, the good old voice calling, all these things make up to 80 percent of a person’s life today. Not just adults but even children can be seen holding an iPhone or a Pixel 2 these days. So we decided to do a little survey to check which mobile phone brand in India is truly the king of the hill.
So we went out on the field on a fine summer morning and even took to the internet and did a survey on a sample size of a little over 10,000 people to determine which mobile phone brand in India is the most popular. There were various parameters on which the survey was conducted such as after sales customer support, specifications, repairs, longevity, battery life, the frequency of updates etc.
The results were not very far from expectations except for a few deviations. Have a look!
Apple is one of the world’s most recognized mobile phone brands. The level of success it has had in the smartphone business is unparalleled. When it comes to India, Apple has had exceptional success. This is mainly due to the high spending capacity of the Indian people. This group of high spending people, although less in number, is enough to give a boost to Apple’s yearly numbers. Apple was rated at 4.5 out of 5 by the people in the survey. This was majorly because of the brand value Apple has accumulated over the years. Having an Apple iPhone is not just a matter of pride but social status. Be it iPhone 6, 6s, 6s Plus, 7 or 8, apple mobile phones bring a sense of pride in person because it has brand value. The after sales service of Apple is wonderful, to say the least. Apple’s website allows users to put queries in about mobile phone repairs and it also allows its users to locate the nearest repair center in case the user wants to manually go and get their phone repaired. In terms of quality, Apple has virtually no competition. Remember, quality is completely different from innovation. We all know that Apple has an age-old issue with innovation, but as far as quality is concerned, it is spot on. Everything starting from the built to the finish to the software is on point.
Google started its journey in the mobile phone market with the Nexus series. The Nexus series was a medium range smartphone with out of the world features for that time like Corning Gorilla glass, good quality cameras, GLONASS for navigation and much more. As time went by Google realized that the medium range smartphone market is ruled by brands like Xiaomi, Gionee, and Oppo. This led to the birth of the Pixel and Pixel 2. Pixel revolutionized the smartphone market by doing what its creator, which is, Google, does best, that is, basically innovation. With the Pixel series, Google stood toe to toe with Apple. And by far it has done a fantastic job. The people rated Pixel 2 at 4.2 out of 5. The customer service is good, service centers are easily available, and most importantly Google packs a power punch in a smartphone. The quality of Google phones like Pixel 2 and Pixel 2 XL, to be completely honest, is not as excellent as the Apple iPhone, but it is somewhere there at the top of the hierarchy.
On a scale of 1 to 5, Samsung mobile phones were rated 3.7. Samsung has long been here and has seen it all. It has seen Nokia’s rise in the Indian mobile phone industry, it has seen Nokia’s fall in the industry, it has seen the rise of other smartphone brands such as One Plus, Xiaomi, and Google. Due to its industry presence, Samsung has a plethora of mobile phones to choose from. Samsung phones are not bad, per say, but there is slight issue of monotony ion their designs and user interface. Samsung’s USP is their after sales service. Their after sales service is commendable. They have service centers all around the country which makes mobile phone repairs really easy. Samsung also has an all around the clock 24/7 customer sales support phone number that is absolutely toll free. Today, once the mobile phone has been purchased, a customer only desires longevity and a good after sales customer support for their phone. And by the looks of it, Samsung is doing a pretty good job at it. Samsung, just like Apple, can provide its users a location-based service center finder.
Motorola has a huge legacy when it comes to mobile phones. Remember the Moto Razr and rage that it created among the youth. The flip was something, wasn’t it? However, we also saw the decline of Motorola and the ultimate demise. However, in 2011, when Google bought Motorola for USD 12.5 billion, Motorola experience a complete makeover. Motorola was revived and it entered the Indian smartphone market with the Moto G. Moto G was Motorola’s resurrection in the smartphone market. However, ownership again changed in 2014 when Google sold it to Lenovo. Motorola phones are certainly handy and tough. They have a nice vanilla user interface and that is what makes them more desirable. The smartphones are based on Android and even get regular updates. Users rated it 3.6 on a scale of 5.
The only reason One Plus made it so far down the line is that it lacks good service after sales customer support. Do not get me wrong. One Plus phones are outstanding. They are industry leaders without a doubt and pack a large amount of tech power in mobile devices. But the real issue here is about after sales customer support services. Customers rated One Plus at 3.4 on a scale of 5 due to this. Merely buying a mobile phone is not the end. Quality customer support is also needed for repairs and activities of similar nature.
One Plus announced its launch in the smartphone market in April 2014. It launched in India, its smartphone the One Plus One, in the December of 2014. It used Amazon as the trading platform but making it the exclusive source of One Plus phones in the country. The only drawback that One Plus phones face is the lack of after sales customer support.
Hope you liked the information given in the write-up.
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